The content management system TYPO3 is one of the most-used systems in Germany. Even 50% of the DAX enterprises are working with TYPO3.

The system is not only used by concerns, it's also used by public institutions (Universität Hohenheim, Deutsches Museum in München), by sport associations and clubs (Bundesliga-Club Hamburger SV, Deutscher Fußballbund) and by small and medium-sized enterprises (Marabu - Malen und Lernen, LAWO AG - Mischpulte).

The important point on TYPO3 is the big community with over 4000 extensions which are for free. By the way, TYPO3 is licenced under the GNU GPL.

For editors, TYPO3 is as easy to handle like Word or Excel. The editors can create text and images, but not changing the corporate design of the website. That means, your design and your CI keep untouched, the text and images will be integrated in the website design.

With the scripting language JavaScript, which has nothing to do with the programming language Java, a website can be "pimped" with effects and animations, but also the usability can be improved.

Many people connect the issue "JavaScript" with the technology "AJAX". AJAX is used to get data from the web server or the database without reloading the page. This leads to a very user-friendly user interface which reminds sometimes of a user interface in operating systems.

You can see a beautiful example of effects at the top of this website in the reference slider.

Search machine optimization (SEO) became an important fact in the internet in the last years. By optimizing the keywords, the internal and external links, the HTML structure and other important points a website can be pushed to the top of the search engine results.

Of course a webmaster wants to get many visitors and in this effect business. But a website must be found by the consumer and the main factor in finding a website is the search engine.

The search engine optimization is a long process and often you cannot see an visible effect in a few days. There must be an analysis with much patience to get a website onto the first page of a search engine result. Sometimes there is no chance to get to top with some keywords because of the competition.

Webseiten werden heute nicht nur am PC oder Laptop am Arbeitsplatz oder Zuhause aufgerufen. Immer mehr Leute benutzen auch Tablets wie z.B. das iPad und auch Smartphones, um im Internet zu surfen.

Bei solchen mobilen Endgeräten wird meist eine Verbindung per UMTS, HSDPA oder gar nur GPRS aufgebaut, was natürlich lange Ladezeiten mit sich bringt. Daher ist es für solche Geräte wichtig, Ihre Website einerseits von großen Bildern und Spielereien zu reinigen, die auf mobilen Endgeräten mehr hinderlich sind, aber auch andererseits die wichtigen Informationen, die man "auf die Schnelle" mobil abrufen will, besser zugänglich zu machen.

In der Hinsicht ist es mit TYPO3 sehr einfach, solche Geräte herauszufiltern und ein eigenes abgespecktes Template zuzuweisen, frei von Flash und großen Bildern.

Ziel ist es, dem Besucher die gewünschten Informationen auch bei langsamer mobiler Verbindung schnell und einfach zur Verfügung zu stellen.

The newest trend is the Social Media Optimization (SMO). Using portals like Facebook and services like Twitter, you can get website visitors, too. This is a good alternative if the SEO does not work so good.

But this is also a process where patience is a good partner. You have to get followers in Twitter and Fans in Facebook.